Martha gets jump on the holidays
Staff -- Home Textiles Today, 10/28/2002
MIAMI — Although Martha Stewart Living Omnimedia and Kmart do not officially unveil the new line of Martha Stewart Everyday holiday product until early November, the line has already begun rolling into stores.
As seen during HTT store visits in New York and Miami, the collection follows the classic Martha Stewart Everyday (MSE) formula — presenting a variety of product in color-coded packaging that includes instructions on how to use and care for the item as well as a bit of lore about the item or a holiday tradition.
The line has been broken into six themed collections: First Snowfall (icy colors); Winter Blossoms (roses, mauves and golds); Christmas Favorites (MSE's signature green, with mauve, gold, aqua and teal); Woodland Holiday (deeply saturated purples, golds and reds); Classic Christmas (candy colored hues, polka dots and candy cane striping); and Gold Luster (golds, reds and warm metallics).
The product assortment in textiles that was available in the stores visited by HTT included tree skirts in various constructions priced at $14.99 for a 44-inch, $29.99 for a 49-inch and $19.99 for a 52-inch as well as a mantle cloth for $15.99. Stocking prices ranged from $9.99 to $14.99. Most goods were made in Guatemala, although some were produced in China and Nepal.
The remainder of the assortment seen by HTT included glass ornaments in a variety of sizes (either with pearl finish or shiny) in boxes of four or eight for $4.99, assorted single ornaments from $2.99 to $4.99, and snow globes for $14.99. Strings of holiday lights were offered in pearl finish or regular in a single color or assortment colors in packs of 15 and 25 priced at $7.99.
Three garland types were offered: Fancy Tinsel garland for $5.99, Sheer garland (a whorl of ribbon) for $5.99, and a beaded garland for $4.99. Bow offerings included a set of 12 tree bows for $5.99, a pair of medium-sized decorative bows for $4.99 or a large tree-topper bow for $4.99.
The assortment as seen by HTT rounded out with holiday stems of pine cones, painted baby's breath or twirls priced at $4.99 for a bunch of three. Also offered were 12-foot rolls of decorative ribbon for $5.99 and a variety of wreaths priced from $12.99 to $29.99.
