Strouds raises profile with BSN deal
Staff -- Home Textiles Today, 6/3/2002
CITY OF INDUSTRY, CA — Strouds has announced that it has inked a one-year agreement with Brands Shopping Network, a new television network, that will bring national retailers and name brand products to consumers on television through a dedicated, 24-hour-a-day channel.
Brands Shopping Network's BSC TV channel is set to begin airing in the coming year, and Strouds will be involved in its lifestyle-based series.
Rivian Bell, spokeswoman, Strouds, said it's too early to tell what product categories or vendors will be involved with the project but added that the new venture will be good for both Strouds and its vendors. Strouds will be doing its own fulfillment, she said, similar to how it operates its website.
Strouds has had TV exposure in the past, as it supplied products for a segment as part of Platinum Television Group's "New Home Journal," a half-hour program that aired on cable channels in various markets. However, unlike the project with BSN, that venue did not allow consumers to purchase through the network.
