H&M Home goes live in U.S.
HTT Staff -- Home Textiles Today, 8/2/2013 11:18:10 AM
New York - H&M's launch of ecommerce in the U.S. yesterday also marked the introduction of the fast-fashion retailer's home merchandise in the country.
The home collection includes bedding, towels, bath accessories, kitchen and table linens, curtains, and decorative pillows.
H&M operates nearly 300 apparel stores in the U.S.
The retailer will open a popup shop on Aug. 22 in New York City's Meatpacking District to show off the site as well as the new Paris Show apparel collection.