Penney home remodel has new opening date, more hard goods
HTT Staff -- Home Textiles Today, 5/17/2013 12:50:35 PM
Plano, Texas - When the new vision for a JCPenney home department anchored by a Martha Stewart store was announced last year, the opening date was set for March 2013. The date has shifted a few times since then, and yesterday during the retailer's Q1 conference call yet another launch date was announced: June 6.
The new home set is under construction in 505 of the company's roughly 1,100 stores. The revamped assortment will feature a broader array of hard home merchandise than has traditionally been carried in the department, ceo Mike Ullman told analysts.
"We have been more of a soft goods home orientation. Now it's more balanced," he added. "Hard goods tend to be at lower prices, in most cases. I think there won't be any disappointment there. There will be some aspirational merchandise in the area."
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