JCP apologizes through YouTube video
HTT Staff -- Home Textiles Today, 5/1/2013 1:39:54 PM
Plano, Texas - JCPenney has posted a video on YouTube that apologizes to customers for changing in ways they didn't care for - an oblique reference to ousted ceo Ron Johnson's abrupt pricing and merchandising shifts - then invites them to give the retailer another try.
The script reads:
"It's no secret, recently JCPenney changed. Some changes you liked and some you didn't, but what matters from mistakes is what we learn. We learned a very simple thing, to listen to you. To hear what you need, to make your life more beautiful. Come back to JCPenney, we heard you. Now, we'd love to see you."