Home Source Adds Coca-Cola, Kennebunk Licenses
Home Textiles Today Staff -- Home Textiles Today, 3/17/2013 2:00:00 AM
ATLANTA - Home Source International is bowing two new licensed collections during the New York Home Fashions Market: Coca-Cola beach towels and Kennebunk Home bedding.
In recent markets, Home Source has worked with Conde Nast to produce over 20 designs of beach towels featuring themes from magazines such as Gourmet, The New Yorker, Madamoiselle and Home and Garden.
"The Conde Nast program registered so well, it led to a license with Coke," said Home Source ceo Keith Soorgeloos.
The new Coca-Cola beach towels are 100% cotton and 450 GSM. The size is 40 inches by 70 inches, and the towels also feature a colorful reverse yarn-dye back.
"Home Source International is honored to be associated with Coca-Cola as the licensor for branded Coca-Cola beach towels" Sorgeloos said. "It is the perfect fit for two key Atlanta-based companies to provide an exciting quality product to the market, thus allowing the many Coca-Cola consumers the opportunity to further enhance their collection of Coca-Cola products."
Home Source has also been working with Kennebunk Home, which specializes in blankets and throws, licensing the brand in four key franchises: MicroCotton, Egyptian, Supima and Bamboo.
"We are the licensee to produce and sell bedding - top of bed, accessories as well as sheets," he said. "Throws are sold in our showroom as well, but we are not the licensee for throws. That is a strategic, synergistic relationship as part of the total Home Source/Kennebunk relationship. We sell but do not produce the throws."
Sorgeloos said the company has also been aggressively working with colleges and universities for dorm room décor and will be presenting a dorm room exhibit at this year's market.
Home Source's new domestic cut-and-sew operation in Marianna, Fla., is scheduled to open in April. The company is also producing furniture in the 300,000-square-foot manufacturing facility for Shiner International, which it acquired in spring 2012.
"There's a lot of advantage for filled products being in the U.S." He explained that shipping filled product often means essentially paying to "ship air." Sorgeloos said the facility will will be "a one-stop shop for manufacturing furniture and home textiles" made in the United States.
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