Sphinx/OW, Pantone partner for new collections
HTT Staff -- Home Textiles Today, 4/5/2013 11:42:58 AM
New York - Sphinx by Oriental Weavers has aligned with color authority Pantone under a multi-year partnership to co-create a new program of branded rugs.
Sphinx was chosen as the exclusive area rug partner for Pantone and its Pantone Universe product collections, and will be launching the first collection of rugs this summer.
The rugs are being developed in coordination with Pantone's trend, color and design teams.
"The synergies between Pantone, their consumer reach, our home furnishings base and the OW Team is just tremendous and will be key in our development, marketing, merchandising and advertising efforts," said Oriental Weavers USA's president, Mike Riley.
He added: "Our new Pantone Universe collections will go beyond expressing color and take us into the bold new forefront of embracing a high-definition of design."
The Pantone and Pantone Universe brands have been launched across many merchandise categories to date, including a bedding and bath collection that debuted this winter at JCPenney.
Lisa Herbert, vp of the consumer division at Pantone, said the new rug program "will really round out our home furnishings assortment for the brand. We have a great energy with the Sphinx creative teams and have impressive plans to create cutting-edge product that will truly have an impact at retail."
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