MoMA appoints former Google exec to retail marketing post
HTT Staff -- Home Textiles Today, 3/7/2013 1:13:47 PM
New York - The Museum of Modern Art has appointed Patrick Inverso director of marketing and communications of MoMA Retail Division.
Inverso joins MoMA following a nine-year career in marketing and advertising. He was most recently with Google, where he executed marketing campaigns and strategic partnerships. Prior to Google, Inverso spent four years with The New York Times, where he played a key role in the development of their online subscriptions and launched apps with iPhone, Blackberry and Android.
MoMA Retail Division began in 1939 as a small sales desk in the Museum's lobby and now features three store locations in New York, a store in Tokyo, e-commerce sites for U.S., Japanese and Korean markets, a mail order catalog and a wholesale division.
The retail division works with the curatorial departments to develop products and publications that reflect MoMA's programs and collections.
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