CHF names Bryan Parker vp of design

Also becomes licensee for his home brands

HTT Staff -- Home Textiles Today, 2/21/2013 3:12:37 PM

New York -- CHF Industries has appointed Bryan Parker, the creator and creative spark behind the Bryan Keith, Bryan Keith Luxury and Parker Loft brands, as the company's new vp of design for bedding.

Parker will manage the development of several CHF brands, in addition to overseeing the 2014 launch of Bryan Keith and Parker Loft.

He reports directly to Joan Karron, evp.

"We are delighted to have Bryan join our creative team," Karon said. "He is extremely talented and will bring his keen eye for design into our collections."

Parker said that creating stories for living spaces through home design "as always been a deep passion that has driven my career. I could not think of anywhere that was more fitting for me to translate my passion and inspirations for home design than the brands and team at CHF."

CHF will become the licensee for Bryan Keith, Bryan Keith Luxury and Parker Loft home collections launching at retail in spring 2014.

"We are thrilled to add these successful brands to our portfolio where they will provide a new and incremental product perspective across bedding, bath and window" said Spencer Foley, CHF evp.

Bryan Keith Designs is a modern classic lifestyle brand spanning home décor, bedding, furniture and window treatments. Parker's designs meld classic styling with modern expressions, with fresh, clean and uncluttered designs, CHF noted.