Schumacher gets on Instagram

HTT Staff -- Home Textiles Today, 2/18/2013 10:13:52 AM

Newark, Del. - F. Schumacher & Co. continues its push into social media with its recent entry into Instagram.

Its identity on the online photo-sharing site is "Schumacher 1889" - a combination of the high-end fabric and trimmings company's name with the year it was founded.

The company issued an email to its clients and industry associates urging them to "get all access pass and stay up to date on everything Schumacher" via Instagram.

Instagram enables users to take pictures, apply digital filters to them, and share them on Facebook, Twitter, and Tumblr for free. But photos shared on the site are confined to square shapes - like Kodak Instamatic and Polaroid images - as its logo suggests.

Users can sign up to Instagram to be kept updated with Schumacher's latest photos by downloading the Instagram app in the App Store on an iOS device -- iPhone, iPod, iPad, or in Google Play for an Android device.