Homewear Linens/Sam Hedaya cooks up license deal with Top Chef

HTT Staff -- Home Textiles Today, 1/30/2013 12:53:15 PM

New York - Homewear Linens / Sam Hedaya Corp. has forged a license partnership with TV cable channel Bravo for its Top Chef property.

The series, now in its 10th season, features aspiring chefs who compete for a shot at culinary stardom and the chance to earn the title of "Top Chef," as Bravo puts it on the show's website -
www.bravotv.com/top-chef.

Abe Haddad, Homewear Linens/Sam Hedaya president, said under the deal, his company is the brand's exclusive supplier of kitchen textiles and table linens. The product list includes: kitchen towels, oven mitts, potholders, aprons, dishcloths, chair pads, window tiers and valances, kitchen mats, drying mats, storage sets, tablecloths, place mats, napkins, runners, and matching melamine dishware and drinkware.

The soft launch is set for mid-March during the New York Home Fashions market, and an official rollout of product will follow soon thereafter.