Walmart announcement gives PR boost to 1888 Mills
HTT Staff -- Home Textiles Today, 1/17/2013 11:59:54 AM
New York - 1888 Mills got national exposure yesterday after Walmart announced a commitment to spend $50 billion buying U.S.-made goods over the next decade.
The New York Times piece yesterday morning on the subject featured 1888 prominently, reporting Walmart will carry the manufacturer's U.S.-made towels in 600 stores starting this spring. In addition, the Times reported Walmart has signed a multi-year contract with the mill.
(Note: Mohawk was also mentioned in the NYT story.)
Last night, 1888 Mills was part of ABC News' coverage of the Walmart pledge. Lexi Schladenhauffen,1888's senior vp of marketing and design, was interviewed on camera via Skye by the network, which reported the Walmart deal should allow the mill to add about 50 jobs.
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