Tencel expands into the upholstery market

Home Textiles Today Staff -- Home Textiles Today, 1/11/2013 11:42:37 AM

Frankurt, Germany -Tencel maker Lenzing is expanding its cellulose fiber brand into the upholstery segment, the company announced during the Heimtextil international trade fair here this week.
"With Tencel in upholstery fabrics, we have gone one step further with our ‘Botanic Living'concept. As a result of the increasing use of Tencel in interiors, the room climate can be considerably improved," said Susanne Jary, marketing manager for home textiles. "The higher the amount of botanic fibers used, the better the interior environment."
Lenzing plans to extend its reach in home even further, she added. The company is developing wall paints with Tencel powder.