American's Next Great Home Textiles Company: Round 2, Product Design

Home Textiles Today Staff -- Home Textiles Today, 10/22/2012 2:00:00 AM

NEW YORK - In August, Home Textiles Today profiled six new companies that were first-time exhibitors at the New York International Gift Fair. They are also contestants in HTT's new "America's Next Great Home Textiles Company" series.
Industry veterans from the areas of showroom design, product development and marketing visited each of the companies during the show at the Jacob Javits Convention Center here.
     In the Sept. 24 issue, showroom designer Beth Darragh rated the contestents' booth designs. In this issue, veteran home textiles designer Patricia Feiwel assesses product design on four criteria: originality, excellence of execution, price/value equation and suitability to category.