Loloi Unveils New Branding, Logo

Home Textiles Today Staff -- Home Textiles Today, 10/22/2012 2:00:00 AM

Amir Loloi and Cyrus Loloi unveiled the company’s new logo and branding during last week’s High Point Market.HIGH POINT, N.C. - Loloi debuted its new brand concept last week during the High Point Market. "A Pattern of Distinction" is the company's new tagline, and a modern, stylized logo accompanies it.
     "Our patterns on individual rugs are original and distinctive, but over time, we've also developed a pattern of introducing distinctive rugs and maintaining solid business practices," said Cyrus Loloi, company executive. The new logo is a stylized "L," which conveys the idea of a thread. While the company's full name, Loloi Rugs, was included on the previous logo, "Rugs" will be absent from the new version. "Loloi has plans in the near future to expand into pillows, throws and other home furnishings," Loloi said. "We wanted our new logo to be reflective of our plans to move forward."