Carpenter Partners with Krysten Ritter for Great American Pillow Toss

Home Textiles Today Staff -- Home Textiles Today, 7/23/2012 2:00:00 AM

RICHMOND, VA. - Actress and producer Krysten Ritter, star of ABC's "Don't Trust The B____ in Apartment 23," joined with Carpenter Co. and its SleepBetter.org consumer site to promote healthy sleep habits.
     At a rally in downtown Detroit, she participated in the Great American Pillow Toss, signaling the launch of the first ceremonial pillow from a two-story tall Pumpkin-Chunkin built catapult. Detroiters were given the chance to catapult their old pillows out of their lives or toss them into a trash-compacting truck.
     Carpenter also set up a pop-up shop at the event showcasing the latest SleepBetter.org products. By the end of the event, Carpenter had replaced two hundred old pillows with new "Made in the U.S.A" SleepBetter pillows.

Catapulting the first pillow

TV star Krysten Ritter flanked by Slay Communications’ Joe Slay, left, and Carpenter’s Dan Schecter