Safavieh to fete new Thom Filicia collections

HTT Staff -- Home Textiles Today, 10/8/2012 12:18:43 PM

Port Washington, NY - Upscale area rug and accessories house Safavieh will host a meet-and-greet party during High Point Market with celebrity designer Thom Filicia.

The event is scheduled Oct. 15 from 2:30 to 3:30 p.m. in Safavieh's showroom at Market Square in suite 120.

Filicia, who has a licensing partnership with Safavieh for decorative area rugs, is coming to celebrate the launch of his new decorating book, "American Beauty," which is set to release on Nov.13 in New York City.

Filicia and Safavieh have extended a special invitation to members of the Sustainable Furnishings Council, which is listed in the SFC Shop Sustainable map and Guide to Green at High Point Market.

A member of SFC, which has designated him a "DesigningGreen Leader," Filicia has incorporated the eco-friendly rugs he designed for Safavieh in his Skaneateles Lake, NY home, which is the subject of ‘American Beauty', a combination memoir and decorating guide.

According to Cyrus Yaraghi, Safavieh principal, the company's High Point introductions represent a major expansion in eco-friendly rugs. In addition to new offerings in Filicia's ikat hemp collection and his outdoor rugs crafted of yarns from recycled plastic bottles, the company has added 28 designs to the Safavieh Natural Fiber collection.

"Our yarns are hemp or jute depending on the design, and our new rugs feature fashion colors from purple to charcoal gray. We will also introduce chunky textures in sisal for a luxury designer look," Yaraghi said.

Festivities include photo ops with the Filicia, and guests will receive autographed bookmarks illustrated with images of the designer's vegetable-dyed hemp rugs by Safavieh.