Huntsman Textile Effects partners with HeiQ

HTT Staff -- Home Textiles Today, 10/5/2012 11:53:24 AM

Singapore - Huntsman Textile Effects and HeiQ have formed a strategic alliance with the launch of Pure by HeiQ, a new-generation silver product that sets it apart from other odor control solutions that provide permanent odor and freshness control.

The technology is applicable at the finishing stage by padding on all fibers and fabric types, except wool, according to the companies. It's engineered with a silver microcomposite that brings long-term protection and freshness to the textile for more than 100 home launderings. The antimicrobial textile effect makes it possible to keep fabrics odor-free by inhibiting the growth of bacteria.

"This partnership complements our wide portfolio of textile effects and will result in the accelerated development of more highly differentiated products that will give our customers the added competitive edge," said Rohit Aggarwal, global vp of Huntsman's strategic marketing and planning.