Nourison launches videos of rug collections

HTT Staff -- Home Textiles Today, 10/4/2012 1:39:40 PM

Saddle Brook, N.J. - Area rug house Nourison has released more than 30 short videos about its most popular rug collections and programs on YouTube.

They can be accessed from Nourison's website www.nourison.com or directly on YouTube under the username nourisonrugs.

Two minutes in length, the videos include music and call-outs highlighting the attributes of each collection.

"We think these videos are an invaluable sales tool for both our sales reps as well as our retailers and vendors," said Thomas Itty, marketing director. "Consumers are also looking for any additional information before making a purchase and I think these short, hard-to-turn-off videos will provide them the facts they need in a fun and entertaining way."

Nourison will be adding more videos to its YouTube playlist over the coming months.

"Our goal is to have short videos of most of our products and programs available by the end of the year," said Itty.