Kalaty Rug redesigns, revamps website with more user-friendly features

Home Textiles Today Staff -- Home Textiles Today, 9/26/2012 12:16:12 PM

Hicksville, N.Y. - Four-generation family-operated rug company Kalaty Rug Corporation is re-launching its website, www.kalaty.com, after conducting a full re-design of the site.

In addition to a new and updated look, the company also revamped the format with more user-friendly features.

For example, on the home page now are some new and improved sections that announce company news, special events, and new product offerings.

Newly advanced search functions have been enhanced to better look for a particular rug by inventory by collection, size, style, color, and/or weave.

For the first time, the "Collections" section begins with a representative image depicting each rug collection. When the user clicks on a collection's icon/image, all rugs available under that collection heading are immediately displayed.

Additionally within the "Collections" section, there are larger images as well as more detailed and descriptive information about each rug, such as weave, materials, additional colors, if available, custom color, and more.

More new features also include:

• The ability for the user to forward a link of a specific rug to another person directly from the website;
• An updated "Rack & Merchandising" section showing all merchandising options that Kalaty makes available to its dealers;
• A robust advertising bank that displays all of the materials available at no charge for dealers to use for their marketing efforts;
• A video section with updated content;
• Social networking functions designed to engage consumers and drive them directly to Kalaty dealers.

"We have worked tirelessly to design a website that is both dealer and consumer friendly," said Ramin Kalaty, company spokesperson. "We are proud of the new look, and we feel that this new website is a reflection of the company's direction forward. While it is important that we make doing business with us easier and more pleasant for our dealers, it is also important for Kalaty to reach out to consumers to demonstrate the depth, breadth and superior quality of our handcrafted, fashion-forward, eco-friendly product line. There is no better way to demonstrate this than through our newly updated, more consumer-friendly website."