NYIGF to offer exhibitors market readiness seminars

HTT Staff -- Home Textiles Today, 9/21/2012 11:41:28 AM

White Plains, NY - Starting in October, a monthly series of "Market Readiness" webinars aimed at addressing marketing and selling strategies, tradeshow operations and lead follow-up will be offered to companies exhibiting in the winter 2013 edition of the New York International Gift Fair (NYIGF).

The series includes three pre-show webinars, one post-show webinar and free, one-on-one business consultations during NYIGF.

"We want to do everything we can to help NYIGF exhibitors maximize the return on their tradeshow investment" said Christian Falkenberg, NYIGF director and GLM vice president. "Our partnership with Right Angle Strategies provides valuable ‘before, during and after' training from industry veterans and experts."

The webinars will be produced jointly by NYIGF and Right Angle Strategies, a business strategy and coaching consultancy lead by gift and home industry veterans Stu Teller and Laura Blunt. Additionally, Right Angle Strategies will offer all webinar participants a free, in-booth, 15-minute business consultation at the winter 2013 NYIGF.

Three pre-show webinars will focus on marketing, sales techniques and tradeshow operations. The fourth and final webinar, which will be held one week after NYIGF, will address market follow-up.

The webinars are free for NYIGF exhibitors, and registration is available online.