Mytex pivots to brands
Home Textiles Today Staff -- Home Textiles Today, 9/11/2012 12:38:16 PM
At the New York Market - With a recent deal in place for exclusive access to Springs' design archive dating back to the 1800's as well as a force of new account-specific reps helping to open new lines of business, Mytex is putting the push on brands.
The company, which built its foundation for years on commodity bedding, currently produces home textiles under license for Cabella, Jeffery Fisher and Bob Makie.
"Mytex is on the move," said Art Siegel, director of U.S. sales. "We're working with a consultant to bring on more licenses."
Mytex is also expanding its offerings in throws, dec pillows and other accessories - and recently added a full-time position at its facility in China to bird-dog the effort. In addition, the company has added a sourcing person for India and Pakistan.
"Our manufacturing is in China, but there are certain types of handwork and stitching there are better done in India and Pakistan," said Siegel.
In the New York office, Mytex has added one person to the design and broadened the number of freelance designers contributing to its portfolio
"We're stepping out of the box and doing more innovation," said Siegel. "We're out there banging on doors. I'm excited about this."
We would love your feedback!
Most Recent Resources
- Getting the most out of offline leads
- Free Shipping and the Importance of Onsite Promotion
- Should Branded Manufacturers Participate in Flash Sales?
- Rugs 101 - Special Edition
- How Big Is Your Label
- Choosing a Web Site Developer
- Convergence: Tie Your Online & Offline Experience...
- Social Networks to Social Shopping
- Why Brands and Their Retailers are Facebook’s Biggest...
- Web Based Intelligence Gathering
- The Future of Tablets
- Shopatron: Bicycles & eCommerce
- A Guide to Holiday eCommerce Success
- Mattress Buying 101 - Connecting with Consumers
- Designing Your Brand’s Website for eCommerce
- Global Sourcing in 2010: Doing More With Less
- Comparing Four Options for Turning Web Site Traffic into...
- Are You Prepared for the 2009 Holiday Season? A Branded...
- Design, Develop, Deliver: The Three D's to Digitally...