Cambridge Towel, Crown Crafts join forces to expand product lines, geographic reach

Home Textiles Today Staff -- Home Textiles Today, 9/11/2012 12:03:16 PM

Cambridge, Ontario, Canada - The Cambridge Towel Company Inc. has aligned with Crown Crafts Inc. of Louisiana via a recently-inked marketing and distribution agreement.

The partnership calls for Cambridge Towel, with support from Crown Crafts, to market, sell, warehouse and distribute Crown Crafts Infant Products and Hamco product lines throughout Canada. This will include bedding, blankets and accessories as well as bibs and bath products for infants and toddlers.

To provide "on-the-ground support and immediate delivery to Canadian retail customers," Cambridge Towel said it has hired a dedicated sales and marketing staff with infant industry expertise.

"We are excited to expand our product offerings and enter the infant market here in Canada," said Hugh Thompson, president, Cambridge. "Crown Crafts is the perfect addition to help us serve the broader needs of our retail customers as we continue to diversify and add product categories."

Added Randall Chestnut, chairman and ceo, Crown Crafts: "Cambridge Towel Company is a fashion forward, customer focused manufacturer whose success in their industry is unprecedented. We look forward to this relationship and the benefits it will provide to our Canadian retail partners. Through Cambridge, Crown Crafts will be able to increase speed to market and product selection while offering immediate on-site support to our customers."