Avanti making splash for market with dozens of new bath offerings

HTT Staff -- Home Textiles Today, 9/4/2012 2:11:21 PM

Moonachie, NJ - Optimistic about the coming holiday season and beyond, Avanti Linens is bringing to market a bevy of new bath collection, table linens and kitchen textiles styles for varied tastes and price points.

"With a full market schedule and relatively strong retail sales despite the mixed economic indicators, we're heading into the 4th quarter feeling good about where our business and business in general is heading," Jeff Kaufman, president/coo, told HTT.

The company's new lineup includes 62 embellished towel ensembles, 42 bath accessories groupings, and an array of new printed table and kitchen linens.

In the towel category, Avanti is "strengthening our Romantics line" with more bells and whistles - attached trims, ribbons and flowers. Originally introduced last market with 14 styles, seven have already shipped over the past three months.

"The initial reaction has been very strong at retail and the collection is rolling out to more retailers for the fall," Kaufamn said.

The company is also adding new regional looks including Southwest, lodge and coastal/tropical themes to this segment.

"This continues to be a growing and important business to both Avanti and the retailers who are able to segment their business based on regional opportunities," Kaufman noted.

For those tying the knot, Avanti's "Bride and Groom" towel collection, "which has been a popular specialty item for a number of years" for the company, is being expanded this market with Bride and Bride and Groom and Groom towels in a variety of looks.

Among the new bath accessories collection, "10 will be priced below where we've traditionally been," Kaufman said, and will feature licensed designs with a $29.99 shower curtain.

"As with towels, we will continue to focus on the regional looks including coastal, Southwest, and lodge," he continued. "We are having great success with the lodge looks previously marketed by Blonder that that we showed last market and started shipping in May."

Turning to table linens and kitchen textiles, Avanti is "keeping with the resurgence of prints in the market" and is showing a new line of printed tablecloths from India as well as new licensed designs in placemats in various constructions.