Better Trends brings on the braids

HTT Staff -- Home Textiles Today, 9/4/2012 2:03:32 PM

New York - Indian braided rug manufacturer Better Trends LLC is giving a twist to braided rug styles that help the category meet more aggressive price points.

The company, which runs a state-of-the-art factory in India and a warehouse in New Jersey, is bringing a bevy of new braided rugs s well as braided accessories to its New York City showroom during market.

"Better Trends believes that for a long time American retailers have shrunk from braided rugs because of high prices," said Aashish Vij, company president. "We have come up with better qualities at suggested lower retail prices to attract retailers."

In the rug category, these new wares include braided styles made in a variety of fibers, including polypropylene, wool, rayon, cotton , jute and others - all available in "an elaborate range of colors, sizes and textures," Vij said, as well a new handmade collection of outdoor rugs made of polypropylene.

Also new for the category are "a whole lot of flavor" of youth, teen and novelty rug styles

Accessories set to launch include baskets, stair treads, chair pads, and utility pets products made in the same constructions as their braided rug counterparts.

Better Trends' showroom in New York is located at 230 Fifth Avenue in Suite 402. Nitish Kumar is the managing director of U.S. operations.