Affina moves into hospitality

HTT Staff -- Home Textiles Today, 8/29/2012 1:01:28 PM

Park Ridge, N.J. - Just ahead of the New York Home Fashions Week, Surface LLC has launched a hospitality division for its eco-friendly Affina brand fine linens.
The company also launched a new site, affinahospitality.com, that targets high-end eco-conscious hotels, spas, bed & breakfast operations and wellness centers as well as interior designers, architects and purchasing managers.
"Affina is nature's story," said designer and founder, Mary Ellen Putignano. "Seaweaves, Affina Hospitality's premier collection, is a tribute to the ocean drawing upon the seas' vast reservoirs for inspiration - energetic patterns from the ocean sculpted in 100% organic cotton towels and spa mitts."
Affina towels are certified as free from more than 300 substances by the Oeko-Tex Standard, she added.
During market week in New York this month, Affina will be showing the Seaweaves collection of 12 bath towels and three beach towels at the Chelsea Modern.
Six years in development, Affina plans to extend the brand to include a full line of bedding, spa robes, slippers, bath accessories, rugs, contract fabric, yoga mats and more, according to Putignano.
Surface LLC is a women-owned, multi-disciplinary branding and design company. Affina is its first brand.
Putignano, a designer and consultant, has worked for 30 years in retail branding, product strategy and design for companies including Crate and Barrel and Conrans.