ART unveils new logo, tagline

Group rebranding in three stages

HTT Staff -- Home Textiles Today, 8/17/2012 4:28:02 PM

Charlotte, N.C. - ART, the association for the home accent and accent furniture segment of the home furnishings industry, launched the first stage of its rebranding process, a new logo accompanied by the new tag line, "A Creative Home Furnishings Network."
"The new tag line ‘A Creative Home Furnishings Network' is a true reflection of the association's membership and our mission to foster design creativity. The new logo is modern and colorful, just like our members," said Sharon Davis, executive director of ART. "The marketing team has done an amazing job translating those principals."
Also part of this first rebranding stage, the association will begin only using the acronym ART rather than its full name.
The second stage involves the launch of a new website with additional member features this fall. And the third stage incorporates the new look into all ART sponsored programs and marketing during the next year. Amongst these programs is the ART Card, which will continue to use the old logo until phased out and replaced.
ART assembled a marketing committee last spring, tasked with modernizing the association. The committee included Robbin Wells, Dallas Market Center; Kellee Hollenback, Troy/CSL/Littman Brands; and Vanessa Turney, Light by Design.