New Ikea catalog packed with interactivity
HTT Staff -- Home Textiles Today, 8/17/2012 2:40:45 PM
Conshohocken, Pa. - Ikea's 2013 catalog is rich with content - and not just what's on its printed pages.
By downloading the Ikea app to a smart phone or table, one can roll over pages to view products in 3D, watch video demonstrations and change the look of some items. An X-ray feature allows users to peer insider cabinets, drawers and armoires.
"It works like a QR code, but it's an IR code that scans the whole page," said advertising specialist Cara Cordry during a demonstration in New York recently.
The catalog, which drops at the end of this month, has also been reorganized by activity - organizing, sleeping, me-time, cooking, business, etc. - rather than by room.
Ikea is also celebrating textiles in the 2013 book under four themes: New Life (inexpensive décor makeovers), New Comfort ("making hard things feel soft and personal"), New Creativity (using textiles to express one's personality) and Sustainable Living.
"As the ‘life improvement store,' we recognize how textiles can make a big difference in every home and for everyone living there," said Mary Marston, product public relations manager for Ikea U.S. "From the first soft blanket that kept your newborn warm to the favorite pillow that you can't sleep without, textiles transform a living space into a home."
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