C & F joins Pinterest

Alex Lemonde-Gray -- Home Textiles Today, 8/17/2012 2:35:21 PM

Newport News, Va. - C&F Enterprises has found online interaction success since joining Pinterest earlier this summer, the company stated.
As of March, Pinterest, a social media website where users post and share images on virtual pinboards, had 104 million users, according to CIO Today.
C&F drove initial traffic to its Pinterest page with a Snap to Win contest, which challenged retailers to send the company photos of their their best displays incorporating C & F products for a chance to win a $300 gift card.
"We received many great display photos and had a lot of fun watching the contest resonate with consumers," said Jennifer Sheridan, national sales manager, C&F, of the Snap to Win event.
The company's Pin-spirational Displays board was inspired by the contest. Photos of inventive displays are regularly posted to the board by sales representatives and store owners.
As of Tuesday, Aug. 14, C&F has 13 mood boards with 241 pins. Other boards featured on the company's page feature trending themes that reflect C&F product inspiration as well as existing products in the company's catalog.
C&F also had a soft launch of a Pinterest page for Gallerie II, the company's holiday and home décor division. The company will further detail Gallerie II's Pinterest debut and a promotional contest in its August e-newsletter.