Crown Crafts signs license for Little Me
HTT Staff -- Home Textiles Today, 8/7/2012 11:58:53 AM
Gonzales, La. - Crown Crafts Infant Products has signed a license with Mamiye Brothers to create Little Me bedding, blankets and room decor accessories, as well as select bath products.
The Little Me apparel brand "caters to the style-conscious consumer who is looking for baby clothing that is classically timeless and allows babies to be dressed like babies," according to the company. The line is sold nationally in department stores such as Nordstrom, Lord and Taylor, Bloomingdales, buybuy Baby, and Belk's, as well as additional independent specialty stores.
Crown Crafts' new line of products, which will be distributed through its subsidiaries Crown Crafts Infant Products and Hamco, is expected to be available next spring. Little Me' also has licensees for footwear, socks, infant accessories and infant plush toys.
"Little Me and Crown Crafts Infant Products share a common belief in celebrating the joy and innocence of babyhood," said Nanci Freeman, president and ceo of Crown Crafts Infant Products. "We are honored to partner with this renowned industry leader to help expand this iconic brand."
"Being selected to help create this new line of Little Me products speaks volumes to the strength of our design and product development teams," said E. Randall Chestnut, chairman and ceo of Crown Crafts, Inc.