Crate & Barrel launching in-store 3D Room Designer

Home Textiles Today Staff -- Home Textiles Today, 7/9/2012 2:00:00 AM

Crate & Barrel recently launched a 3D Room Designer tool to be available at all U.S. home store locations. The retailer will release a version for its consumer website in the fall and an iPad app version in early 2013.
     Developed in partnership with NedSense, the tool converts a customer-supplied digital photo of a room into a 3D model. Customers can then furnish or decorate the room using 3D models of Crate & Barrel merchandise, paired with the space's current furnishings.
     To use the 3D Room Designer, customers must bring or email their room photos to the store and must give the dimensions of the room. Guided by store associates, customers will be able to place Crate & Barrel product in the room, adjust fabric and color options, and change the room layout. Store associates can then export photos of the designed rooms and email them to the customer.