Prince of Scots licenses Iona Crawford
HTT Staff -- Home Textiles Today, 7/16/2012 8:36:00 AM
Southampton, New York - Prince of Scots and Synergy Global Home, a division of Shri Lakshmi Cotsyn Ltd., have signed a licensing partnership with the Iona Crawford to design and produce The Iona Crawford, The Art of Living Collection for better department stores and specialty/boutique stores.
Iona Crawford, The Art of Living line will include basic and fashion bedding products inspired by the modern Scottish countryside. Crawford, named a Vogue UK Premier Designer, will adapt her painterly style and vision into a complete ensemble for the bedroom, bathroom, and the kitchen. She is known for textile prints and textures, silk, and cashmere.
"Synergy Global Home is proud to join Iona Crawford and bring fresh design inspiration to American Homes. We will present a complete lifestyle driven collection targeted to a younger more modern consumer," said BGK Nair, executive vp of Synergy Global Home.
"Everyone at Prince of Scots and Iona Crawford are delighted to join the extraordinary team at Synergy Global Home" said Tim Danser, president of Prince of Scots. "This partnership will make it possible for fresh new designs in linens for the home to be launched and create a true reason to for modern lifestyle customers."
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