Signature Design Archives launches library of designs,
HTT Staff -- Home Textiles Today, 7/16/2012 8:30:27 AM
Sydney, Australia - The creative duo behind print and textile specialist Signature Prints here, David and Helen Lennie have curated a new, comprehensive library of luxury print designs is calls Signature Design Archive (SDA).
Operating as a creative collaboration resource for outside industries seeking artistic partnerships, inspiration and direction, SDA is equipped with "thousands of designs available for commercialization," the company said.
SDA's print library is "relevant to a variety of industries and products," with some existing global partners spanning interiors, furnishings, fashion, beauty and industrial.
Just as its predecessor Signature Prints is long known internationally for its luxury textiles and wall coverings, SDA "prides itself on delivering an extensive collection of high-end visual print design resources in one easy-to-navigate library format," the company added.
Crowning SDA's diverse design collections is the works of Australian artist Florence Broadhurst. Born in rural Queensland in 1899, Broadhurst traveled to Asia and England and reinvented herself as a performer and artist, and at age 60 she began her wallpaper company here featuring her own designs. Her prints have been showcased by major brands like Qantas, kate spade new york, Estée Lauder, and American Express.
"The Florence Broadhurst collection is known as one of the best 60s and 70s archives in the world and because of its richness it has a high commercial appeal," David Lennie says. "We are excited to take it to an international market to be translated in a variety of product categories."
Exclusively owned by SDA, the Florence Broadhurst collection spans two decades and includes 530 original designs, the majority of which are still undiscovered but available to a global commercial platform. Her work spans 20 themed categories, including floral, Chinoiserie, animals, and geometrics -- each group featuring 20 to 25 designs.
"When you look at Florence Broadhurst designs there is an immediate visual attraction," Lennie noted. "You admire her creative hand and the scale of the design as they were vibrant, bold and radically colored for her time and resonate those same attributes today."
Joining Florence Broadhurst in SDA's library are numerous other collections. SDA is now considering designer collaborations and commercial licensing agreements.
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