C&F's new pillows feature Jen Callahan designs

Also unveiling Mermaid Collection

HTT Staff -- Home Textiles Today, 7/2/2012 12:35:04 PM

Newport News, Va. - During the summer markets, C&F Enterprises will debut a new line of oversized dec pillows using the work of Coastal artist Jen Callahan.

The four pillow designs feature a sea turtle 18" x 18", jelly fish 18" x 24", heron 18" x 24" and blue crab 18" x 18". A coordinating turtle hooked 2'x3' accent rug is also available in the collection.

Retail prices for the pieces range from $40 to $45.

"Jen Callahan is a vibrant artist whose bold use of color and movement evokes the animation of the sea onto canvas. We have adapted her beautiful water colors into home décor and tabletop accessories," said Jennifer Sheridan, national sales manager.

In addition, C&F and its subsidiary, Gallerie II are launching a home décor collection with a mermaid motif. The new line features fused glassware, kitchen towels, pillows and an area rug. Retail price points range from $10 to $68.

Cindi Steele, creative manger at C & F and Gallerie II, said: "We think it's time for mermaids. My favorite element of this collection is the combination of colors and how they work together to evoke the carefree mood of summer."