Duckwall-Alco changes name to Alco Stores, looks to tailor merchandise
HTT Staff -- Home Textiles Today, 6/29/2012 12:18:12 PM
Abilene, Kan. - Duckwall-Alco, which specialized in small-town markets, is changing the company name to Alco Stores Inc. Last year, the company phased out the last of its stores carrying the Duckwall five-and-dime nameplate.
"The evolution of the ALCO brand began 40 years ago when the Duckwall family recognized that customers were demanding greater variety and service while still receiving exceptional value," said president and ceo Richard Wilson.
He added: "The Duckwall name has been important in our company's 111-year history, and we honor our founder, A.L. Duckwall, in many ways, including the enhancement of the Alco brand."
The company, which operates 216 locations in 23 states, also plans to initiate regional merchandising as well as regional pricing. The retailer also plans to expand its ecommerce assortment, which currently runs to 10,000 skus.
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