Crate & Barrel launching in-store 3D Room Designer

Web version coming in fall, iPad version early 2013

Alex Lemonde-Gray -- Home Textiles Today, 6/26/2012 10:41:22 AM

Northbrook, Ill. - Crate & Barrel says it will launch a 3D Room Designer tool, to be available at all U.S. home store locations starting Wednesday. The retailer will release a version for its consumer website in the fall and an iPad app version in early 2013.
Developed in partnership with NedSense, the tool converts a customer-supplied digital photo of a room into a 3D model. Customers can then furnish or decorate the room using 3D models of Crate & Barrel merchandise, paired with the space's current furnishings.
"At Crate & Barrel we continue to invest in the latest technical tools that enhance the overall shopping experience," said John Seebeck, vice president of e-commerce at the Top 100 company. "Through the 3D Room Designer, our customers can discover and explore the many decoration solutions Crate & Barrel offers for their home."
To use the 3D Room Designer, customers must bring or email their room photos to the store and must give the dimensions of the room. Guided by store associates, customers will be able to place Crate & Barrel product in the room, adjust fabric and color options, and change the room layout. Store associates can then export photos of the designed rooms and email them to the customer.
More than 2,000 Crate & Barrel products are incorporated into the 3D Room Designer, including current furniture collections and accessories, viewable in all materials and fabrics available.