Coyuchi supplies product to Adrian Grenier's SHFT Studio
Alex Lemonde-Gray -- Home Textiles Today, 6/18/2012 8:59:01 AM
Los Angeles - Coyuchi, an 100% organic cotton bedding source, will supply products to SHFT Studio, a penthouse demonstrating sustainable and eco-conscious design co-founded by star of HBO's "Entourage" Adrian Grenier.
Coyuchi will provide all-natural, organic bedding and bath products including duvet covers, throw pillows, blankets, towels and more to outfit SHFT Studio.
"We are so thrilled to have captured the attention of SHFT, whose mission falls right in line with Coyuchi's goal to bring nature home," said Matt Levinthal, vice president of marketing, Coyuchi. "Together we hope to introduce a more natural approach living while showcasing the ultimate in comfort, quality and beauty for the home."
Founded by Grenier and film producer Peter Glatzer, SHFT is a cultural media platform, offering original video series, curated shopping and other resources to promote environmentally conscious living. Grenier and Glatzer founded SHFT after creating the TV show "Alter Eco" for Discovery Channel's Planet Green.
Billed as "an urban eco-oasis in the heart of Hollywood," SHFT Studio is housed at The Residences at W Hollywood. Everything used in decorating the space will be for sale on SHFT.com. SHFT will also produce web video content showcasing the space's sustainability and conservation focused features.
SHFT plans to host private events and screenings, conduct meetings, produce lifestyle and video content, and display curated products in the new Studio.
SHFT receives support from its founding partners Virgin America, Stonyfield Farm, Marvell semiconductor, AOL Huffington Post, The Residences at W Hollywood and Ford Motor Company.
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