Pier 1 to launch ecommerce July 28

HTT Staff -- Home Textiles Today, 6/14/2012 12:38:49 PM

Fort Worth, Texas - Pier 1 will soft launch its ecommerce operation July 28 with a new web site on a new platform, the company announced today as it reported its 11th consecutive quarter of comp and profit gains.
The ecommerce business will initially the same merchandise assortment as the stores, then add categories of merchandise not carried in-store, president and ceo Alex Smith told analysts during this morning's quarterly conference call.
From a marketing perspective, Pier 1 will begin to ramp up its ecommerce messaging in the fall, he added.
Net income for the quarter ended May 26 climbed 26% to $17.8 million, or 16 cents per share. Sale rose 7.9% to $361.1 million. Comps increased 7.2% on top of a 10.2% jump in the year-ago quarter.