Williams-Sonoma Pushes Personalized Marketing
Home Textiles Today Staff -- Home Textiles Today, 5/28/2012 2:00:00 AM
Williams-Sonoma Inc. is moving aggressively with technology that personalizes the offerings that pop up when a consumer visits one of its web sites as well as promotions sent through email.
Personalized online offers generate four times the response that a general landing page does, and personalized email offerings draw 10 times better response, evp and chief marketing officer Pat Connelly said during last week's quarterly corporate call with analysts.
"We're really just getting started," he added.
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