Amer Rugs Wins Best Catalog Award
Alex Lemonde-Gray -- Home Textiles Today, 5/28/2012 2:00:00 AM
NORCROSS, GA. - Amer Rugs received the Best 2012 Catalog Award from Graphic Design USA magazine in the American In-house Design category.
Amer Rugs launched the winning 320-page catalog, which bested more than 4,000 entries, during January's Atlanta International Area Rug Market at AmericasMart. The catalog is available in print and digital formats.
"What makes our catalog so special is the fact that it is very user friendly," said Monika Gupta, COO, Amer Rugs.
Amer Rugs' catalog is divided into three categories according to construction: hand-knotted, tufted and woven rugs. The company spent about 9 months making the catalog, taking particular care to have the color-corrected product images match the actual product.
According to Gupta, the new catalog has spurred positive response from customers across the United States and Canada and has motivated the company's sales force, which has upped sales since the catalog's release.
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