JCP Cautions on Impact of Pricing Strategy
Home Textiles Today Staff -- Home Textiles Today, 4/2/2012 2:00:00 AM
Caveats about potential business pitfalls are boilerplate in annual report filings with the Securities and Exchange Commission, but JCPenney's 10K filing last week included language particular to its new pricing strategy.
The everyday pricing strategy implement Feb. 1 "could result in a prolonged decline in sales," the company stated.
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