Belk ramps up ecommerce with expanded gift card options for shoppers, non-profits

Home Textiles Today Staff -- Home Textiles Today, 4/17/2012 2:47:41 PM

Charlotte, N.C. - Committed to expanding its e-commerce business segment, family-owned Belk Inc. has launched enhancements to its gift card program to benefit its online customers as well as nonprofit organizations and companies in communities served by the retailer.

The regional department store chain, which operates 303 units in 16 Southern states, said its gifts cards are now redeemable on belk.com to provide online shoppers with "more flexibility and convenience."

The new checkout option allows customers to keep track of the gift cards entered and add up to five cards per order. Customers also can check the balance of their cards before applying it to their purchases.

In addition, Belk is offering a 10% discount for gift card purchases of $1,000 or more to qualifying nonprofit organizations and companies.

Last year, Belk and its associates, vendors and customers contributed more than $18.3 million to local communities through charitable initiatives such as the semi-annual Belk Charity Sale.