Industry vet Leslie Gillock to lead new Insights Group

HTT Staff -- Home Textiles Today, 4/10/2012 11:24:10 AM

Charlotte, N.C. - Leslie Gillock has been named director of the Insights Group, a new division of marketing communications agency Wray Ward.
Insights Group is part of the agency's new approach to building and sustaining brands. Wray Ward's accounts include American Textile Company, Belgard Hardscapes, Duke Energy, Sunbrella fabrics, Tuuci umbrellas and Velux skylights. It has also worked with companies and brands including Wamsutta and Springmaid, Hunter Douglas, Casa Fiora, BDI Furniture, Lowe's Home Improvement and Outdoor Living Brands.
Gillock for 10 years was vp of brand management for Springs Global, where she managed the company's Springmaid and Wamsutta brands, developed new brands, launched innovative products and forged licensing agreements and brand alliances with partners including Disney Resorts, Kate Spade, and The National Sleep Foundation.
She also spent 20 years at Fruit of the Loom as vp of marketing and was the company's director of marketing for the Daywear division.
"Today's consumer is empowered and hungry for relevant information, so it is increasingly critical that ideas targeting them are grounded in strategic, substantive thinking," Gillock said. "Our new Insights group positions us to more fully understand and connect with the target audience and ensures the desired customer experience and measurement plan are clearly defined from the onset."