Sears Canada launches smartphone e-commerce app

Michael J. Knell -- Home Textiles Today, 4/9/2012 2:24:02 PM

Toronto - Sears Canada has launched its first applications for iPhone and Android smartphones, making it for the first Canadian department store to put a fully transactional mobile website online.
According to the publicly held, multi-channel retailer, Canadian consumers now have instant access to the more than 80,000 products available on its website at Sears.ca. Customers can browse, research and purchase Sears products on their smartphones - in English or French.
"Sears is always looking for ways to improve the shopping experience for our customers," Sears Canada President and CEO Calvin McDonald said in a statement. "With these applications we are introducing a new way for Canadian families to engage with us."
In addition to enabling purchases, the apps are loaded with special features including exclusive offers and daily deals. And the apps make it easy for customers to find the closest Sears retail, specialty or order pick-up location. In the stores, smartphone users can scan QR codes to access additional product information, reviews and videos.
Customers using the app will also gain early access to the weekly flyer as well as instant updates from Sears Canada's mobile Facebook, Twitter and YouTube pages.
"As with our Wish Book app that we launched during the 2011 holiday season, which was one of the 10 most downloaded apps for several weeks, Sears continues to be an industry leader in providing innovative online and mobile retail solutions for Canadian families," McDonald said.
Consumers can download the Sears mobile apps by visiting www.sears.ca/app.