Shields Returns to Sferra

Home Textiles Today Staff -- Home Textiles Today, 3/19/2012 2:00:00 AM

EDISON, N.J. - Luxury linens supplier Sferra Bros. has appointed Mary Shields as its director of marketing.
     Shields, who reports to company president Steve Schneider, assumed her new position on Feb. 28.
     "Mary brings a unique and creative perspective to both B2B and B2C communications, public relations, and promotions for the brand," Schneider said.
     Prior to re-joining Sferra, Shields worked at Martha Stewart Living Omnimedia as senior copywriter on the company's merchandising team for more than four years.
     "We're excited to have Mary back on board," said Sferra ceo, Paul Hooker. "She has a great understanding of branded communications, and will be working with us on all aspects of marketing from advertising to social media."