Is JCP Psyching the Competition?
Home Textiles Today Staff -- Home Textiles Today, 3/19/2012 2:00:00 AM
NEW YORK - JCPenney's decision to ditch coupons and promotions continues to generate skepticism in many corners, but there are also signs its messaging may be reverberating into its rivals' marketing plans - and beyond.
Days after JCPenney began promoting its "Fair and Square" pricing in early February, Macy's 16-page Sunday circular touted "Everyday Value. Great Prices You Can Count on Every Day. Only at Macy's!" Boscov's circulars of late have heralded a similar theme, with covers declaring: "Honest Pricing."
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