Does Macy's Get It, Too?

Home Textiles Today Staff -- Home Textiles Today, 3/4/2012 2:00:00 AM

In the New York metro area, Macy's Sunday circular on Feb. 26 featured a headline proclaiming: "Everyday Value. Great Prices You Can Count on Every Day. Only at Macy's!"
     The 16-page circular featured fashion and accessories - no home - so it's unclear if the tactic will be extended to other product categories. It does beg the question of whether Macy's - whose circulars are generally laden with discounts and coupons - is reacting to rival Penney's pricing shift.