JCP: The Customer Gets It
Home Textiles Today Staff -- Home Textiles Today, 3/4/2012 2:00:00 AM
JCPenney ceo Ron Johnson said early customer reaction to Penney's streamlined everyday-pricing policy has been encouraging.
Initial customer surveys reveal "they find the new pricing model easy to understand," he said during the company's recent quarterly call.
"These early readings are significant because it means the customers have seen their value and know that the price is right," he added. "They have greater confidence so they can shop on their terms, which is what we want them to do."
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