Nourison inks license with Barclay Butera for new collection

Home Textiles Today Staff -- Home Textiles Today, 3/7/2012 11:30:35 AM

Nourison inks license with Barclay Butera for new collection

Saddle Brook, N.J. -- Lifestyle designer Barclay Butera has partnered with Nourison to create a new line of area rugs.

It is set to launch this April during the upcoming High Point Market. Nourison and Butera are co-hosting a special event to debut the line, from 4 to 6 p.m. April 22 at the company's showroom in Interhall space IH101.

The collection will showcase many of Butera's signature looks along with some fresh, new and diverse styles "sure to delight and surprise his loyal fans," the company said.

"Meeting with and exploring the potential for this line with Alex Peykar at Nourison was exciting from the beginning," Butera said. "This company is unparalleled in their product development capabilities, their marketing efforts, and their customer service. We look forward with tremendous anticipation to this launch and are thrilled to be able to offer this collection to the industry."

Added Peykar, principal of Nourison: "Barclay has a unique brand image, design style and loyal customer base that will help us reach a completely new market demographic. I am very excited with the result of our collaboration. The rugs are all visually stunning and uniquely distinctive in terms of color, material, texture and pattern. Great products are a result of combining new ideas, technology and craftsmanship. I think we have succeeded remarkably in this regard with the Barclay Butera Lifestyle collections."