Vystar aligns with McGee, Smith for Vytex textiles entry
HTT Staff -- Home Textiles Today, 2/24/2012 3:29:53 PM
Atlanta - Vystar Corporation has forged an agreement with two textiles industry veterans - Beacon Sales and Business Solutions' managing partners Steve McGee and Tedd Smith - to launch the Vytex brand into the home textiles industry with natural rubber latex pillow and foam mattress markets.
Vystar created and patented a natural rubber latex called Vytex NRL, a raw material the company says "significantly reduces the protein allergens and other non-rubber particles found in natural rubber latex." It is produced from a 100% renewable resource - the Hevea brasiliensis tree -- making it environmentally safe and biodegradable, according to the company.
William Doyle, Vystar Corp.'s president and ceo, said Vytex NRL is currently being used in a broad range of products, "and we are excited to enter the home textile products market. Foam produced with Vytex NRL is naturally whiter, virtually odor free and very resilient...When customers are looking for a bedding product that is truly natural, Vytex NRL Foam meets that criterion."
McGee and Smith will oversee Vytex's entry into the marketplace. Together, they bring more than 60 years of experience in the textile industry. McGee served as vp of sales for both Thomaston Mills and WestPoint Stevens; Smith has a long history with Cannon, Owen, Beacon Blankets and International Home Fashions.
"It is really exciting to find such a solution oriented product that can be used in home textiles," Smith said. "We are pleased to have the opportunity to help Vystar launch their unique technology into foam pillow products as well as explore possible new product offerings using Vytex NRL in various home textile products."
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